thesis
environment, was the bombardment with false news on Facebook and Google during the 2016 U.S. elections.
The purpose of my academic master's thesis was to explore what influences the adoption or resistance to new technology in newsrooms and how new technologies change the journalistic processes. I looked at how non-management news producers dealt with technology throughout time, referring to the previous adoption of now embraced technologies. I also inquired about technologies that they were experimenting with at the time, and attempted to predict the probability of them using other new technologies that they might not be familiar with.
- Research question: What newsroom cultural reasons do non-management newspaper news producers perceive as influencing the adoption or rejection of new technologies by their newsroom?
The research method that I used was qualitative semi-structured interviews with 11 news producers from newspapers across the United States, who talked about their perception on how their newsrooms dealt with technology-related decisions.
Theory of Reasoned Action (TRA)
I chose a qualitative research method as it suited my time frame and skills, as well as the type of analysis needed to understand behavior. My research was structured around the Theory of Reasoned Action and the Technology Acceptance Model.
Technology Acceptance Model (TAM)
My goal was to understand newsrooms’ attitudes and actions when it comes to technology, and list potential explanations as to why media professionals tend to be more open towards embracing new tools or reject them at a specific moment in time, in a specific context.
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