One of my biggest passions out there is trying to understand how people use technology and what needs and preferences technology should respond to in order for folks to like it more. Think behavior research and all that fancy stuff.
In my professional experience so far, I noticed how reluctant people are to change and more so to incorporating any new gadget in their work and lives. It's like Satan comes down to Earth every time there's a coffee machines with a new type of LCD display in the office.
Media people have been particularly affected by the advancement of technology in the recent decade and it comes as no surprise that current job requirements for journalists are full of multimedia skills that different generations struggle to get and journalism schools find it challenging to teach.
In this chaos, often media managers push technology onto newsrooms following a bandwagon mentality -- if everyone else is trying it out, we should too, blah blah. They rarely stop and think about how these new tools can impact the workflow and the end results. Cause who cares? We're just hunting for clicks.
Since there are plenty of tools that journos have to use on a daily basis while showing flexibility toward any new stuff that might be thrown at them, I became interested in how everyone is coping with this. As part of my graduate thesis (which is written in a very fancy language) I spent several months researching on how journalists use technology, what they find useful and helpful, what annoys them, and what tech tools should have so that they would be more eager to experiment with them.
I consider my thesis to be an important lesson for both media professionals and managers, but also for technology producers interested in better serving their customers. I mean, who doesn't want to understand what the customer wants and how to use your stuff? You're welcome :).