U.S./EU biz & tech journalist
Tech communications consultant
Content strategist
TEDx / Fulbright
Created a cross-platform media reporting tool profiled in Slate, New York Magazine, and the 2017 Associated Press report on the future of the media
Together with a team of 4 media professionals from the University of Missouri we came up with a cross-platform interviewing tool that automated the note-taking and note-navigating process for journalists.
Recordly was an iOS and watchOS application born out of journalists’ necessity of spending more time reporting and less on transcribing and navigating long recordings. It harnessed the power of automated speech-to-text technology from IBM Watson, while allowing users to highlight portions of their recordings in real time and add time stamps to the important parts. Users got a fully editable transcript in less than a minute that displayed their marks and was shared in cloud with third parties.
My team and I took a year-long extensive design thinking course as part of our master's program that incorporated sessions on UX/UI, business development, and content strategy.
What I learned and did:
1) Ideating
2) Research - Conducted user interviews with 100+ stakeholders for validating the idea and gathering feedback. Our goal was to test is journalists were indeed recording their interviews, if they manually transcribed or used third-party apps, and whether they'd be interested in using a transcription service and under what conditions.
3) Defining what the app would do & how it would function.
4) Assisted in creating the design & prototype in InVision, Sketch & Proto.io. Main functionalities -- voice recording, time stamping and highlighting, viewing and navigating transcription, call recording, transcript sharing in cloud, smartwatch functionalities.
5) Created content for all wireframes (functionalities, prompts), tested it with users, and incorporated feedback.
6) Tested the prototype with a consistent group of 50 media professionals.
7) Iterating / Refining the product and redesigning based on feedback.
We won:
Finalist:
